I’m in charge here
October 24, 2008
Lenderama’s Todd Carpenter says that if he were the National Association of Realtor’s social media manager, there are about two dozen things he’d do, including "take a long hard look at NAR’s leadership (and determine) their willingness/competence to participate in social media and evaluate the possible strengths of each member."
Social media guru Dustin Luther says that if HE were NAR’s social media manager, he would "listen to the needs of NAR executives and execute on their ideas."
Luther has an insider’s perspective. The founder of Rain City Guide (he now blogs at 4realz.net), Luther resigned his position as director of consumer innovations at Move Inc. — which operates Realtor.com — in December, after serving in the post for a year.
Why does NAR need a social media manager? The group has blogs, podcasts and "several different things happening on Twitter," Realtor.org’s Hillary Marsh told Inman News this week.
Carpenter says he’s applied for the job.
Luther says, that "if I was in Todd’s shoes, I’d only give it passing interest until they added some real decision making authority and bumped up the title considerably."
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