Turn on. Tune in. Discover Video.

October 22, 2008

According to data released by Comscore, in July of this year, Americans watched over 11 billion videos and spent over 550 million hours watching online video. Those numbers are staggering. Television and the Internet are slowly but surely converging.

Video has always been a powerful marketing tool but one that, until now, has largely been inaccessible and expensive for most small business owners, including brokers and agents. But technology has changed that forever.

Here at Inman News we’ve watched this growth in video with keen interest and even dabbled in it a bit ourselves (see InmanTV).

We also think it’s time to have a deeper conversation about how the real estate industry can begin to adopt this new technology.

So that’s why in January, at our Real Estate Connect event in New York, we have decided to hold the inaugural Digital Video Summit. At this pre-Connect workshop, we plan to explore the issues around online video and discover ways brokers and agents can leverage this new wave of innovation to better market listings on the web, find new buyers and discover new ways to engage online audiences.

This half-day workshop will bring together some of the brightest minds in web video and highlight some of the industry-leading best practices that to give you tangible real-world ways you can integrate video into your business.

So if you’re curious about the future of where this new medium is heading, head to New York City, the center of the media universe and register today for the Digital Video Summit.

The Inman News Digital Video Summit is sponsored by Frontdoor.com.

read more

Posted in RSS